Four steps to maximise your investment at the National Education Summit
Written by Education Matters
Exhibiting at the National Education Summit is a valuable opportunity to connect directly with passionate educators, school leaders, and education decision-makers from across the country. But standing out from the crowd and achieving long-term ROI requires a solid plan – our media partner Education Matters share their insights below.
In-person events are a fantastic way to build your relationships with current, new and prospective clients. They also come with a significant price tag, so you want to do everything you can to maximise event investment.
Here are four proven strategies to help you get the most from your exhibition presence – amplifying your impact before, during and after the event.
1. Promote your presence before the event
In the lead-up to the Summit, your audience is already starting to plan which exhibitors to visit and which sessions to attend. Make sure you're on their radar early.
What to do:
Announce your involvement across social media and your website
Email your database with an invitation to visit your stand
Share what products, services, or solutions you’ll be showcasing
Amplify it with Education Matters:
Feature in the Education Matters newsletter or website with an exhibitor spotlight, interview or preview article. With direct reach into Australian schools and education departments, it’s the perfect platform to build anticipation and drive pre-event interest.
2. Engage attendees onsite with a clear message
A well-designed stand and engaging staff are essential – but so is having a clear, targeted message for educators.
What to do:
Ensure your signage and handouts speak directly to the challenges educators face
Prepare interactive demos or thought leadership materials to attract attention
Capture leads with a compelling giveaway or opt-in
Amplify it with Education Matters:
Let your in-person engagement be the start of an ongoing conversation. Arrange for an onsite interview at your stand, to be published across Education Matters channels post-event, ensuring your message lives on long after the Summit doors close.
3. Follow up fast with valuable content
The real ROI often happens after the event, when warm leads are nurtured into long-term partnerships.
What to do:
Send thank-you emails to leads within 48 hours
Share helpful resources tailored to their interests
Invite them to a demo, webinar, or follow-up meeting
Amplify it with Education Matters:
Reinforce your brand credibility by publishing a post-event wrap-up or thought leadership piece in Education Matters. Position yourself as a partner to educators – not just a vendor – with content that aligns with their goals.
4. Extend the momentum all year round
An event is just one moment in your annual marketing cycle. Leverage the awareness and insights gained to fuel your ongoing strategy.
What to do:
Review what messaging and offers performed best
Stay active on the channels where your audience engages
Plan regular touchpoints and campaigns throughout the year
Amplify it with Education Matters:
Continue building visibility through sponsored content, digital display, or inclusion in editorial features across Education Matters print, digital, and social channels. With a highly engaged, education-specific audience, it’s a direct line to the people you're trying to reach – no wasted spend.
Exhibiting at the National Education Summit is a powerful investment, and the most successful brands know how to turn short-term exposure into long-term outcomes. By pairing your exhibition strategy with ongoing content marketing through Education Matters, you can deepen relationships with Australia’s education leaders and stay top-of-mind long after the Summit wraps.
Want to explore your options with Education Matters? For more information on tailored advertising packages, contact:
Kylie Nothrop
Business Development Manager, Education Matters
Phone: 0422 046 299