Maximise your impact at the National Education Summit

 
 
 

Written by Education Matters

Make your mark at the National Education Summit with Education Matters – where your brand meets Australia's education decision-makers.

As an exhibitor at the National Education Summit (NES), you’re already positioning your brand at the forefront of Australia’s education sector. But to truly maximise your investment, it’s essential to amplify your presence before, during, and after the event. One of the most effective ways to achieve this is by leveraging the reach and credibility of Education Matters magazine.

The reality is, successful event marketing begins well before the doors open. Engaging your target audience in the lead-up to the event ensures they’re aware of your participation and eager to connect. Education Matters offers a strategic platform to achieve this.

With a print circulation exceeding 7,000 and a digital reach that includes over 21,000 newsletter subscribers and more than 21,000 monthly website page views, Education Matters connects you directly with school principals, purchasing managers, and key decision-makers across Australia.

By advertising in the July issue of Education Matters, you can:

  • Announce your participation in NES and highlight what attendees can expect from your booth

  • Showcase new products or services tailored for the education sector

  • Provide thought leadership through editorial content, establishing your brand as an industry authority

This proactive approach not only builds anticipation but also drives targeted traffic to your stand.

On-site visibility and engagement

During NES, standing out amidst a sea of exhibitors is crucial. Education Matters enhances your on-site visibility through strategic distribution of the July print edition at the event. This ensures your brand is top-of-mind for attendees as they navigate the exhibition floor.

Moreover, the magazine's content-rich format, combining informative articles with a comprehensive buyer’s guide, positions your advertisement within a context that educators trust and value. 

Sustained post-event engagement

The conclusion of NES doesn't signify the end of your marketing efforts. Maintaining momentum post-event is vital for converting leads into lasting relationships. Education Matters supports this through:

  • Digital features and newsletters that keep your brand in front of decision-makers

  • Social media amplification, extending the reach of your content beyond the magazine's traditional audience

  • Opportunities for follow-up editorial pieces that delve deeper into your offerings and success stories

This continuous engagement nurtures leads and reinforces your brand's presence in the education sector.

Tailored packages for NES exhibitors

Recognising the unique needs of NES exhibitors, Education Matters offers customised advertising packages that align with your marketing objectives. These packages include:

  • Full- or half-page print advertisements

  • Editorial about your product or service, written by the Education Matters editorial team and optimised to focus on the issues important to our readers

  • Digital promotions through the magazine's website, enewsletter, and social media channels

By integrating these elements, you create a cohesive marketing campaign that maximises your NES investment.

Exhibiting at the National Education Summit offers unparalleled opportunities to connect with Australia's education leaders. To fully capitalise on this, a strategic partnership with Education Matters magazine is invaluable. Through targeted pre-event promotion, enhanced on-site visibility, and sustained post-event engagement, the magazine amplifies your reach and impact.

Don't let your NES participation be a standalone event. Elevate it into a comprehensive marketing initiative with Education Matters.

For more information on tailored advertising packages, contact:

Kylie Nothrop
Business Development Manager, Education Matters
Phone: +61 422 046 299
Email: kylie.nothrop@primecreative.com.au

Bookings for the July issue close on July 7 – get in touch today to ensure you don’t miss out!

 
Darshana Amarsi